Creating Loyalty Strategies

Iml Group

Creating Loyalty



Propelling New Zealand Businesses since 1989

Incentive Motivation (IML) is a leading full-service incentive and loyalty marketing company. Headquartered in Auckland Central with a satellite office in Christchurch, Incentive Motivation successfully partners with leading New Zealand businesses to create unparalleled loyalty programmes’.

Specialists in the design and implementation of a range of strategies, designed to enhance your overall business performance, we know that for us to be successful, you need to be successful. Our knowledge and expertise are second to none; we understand customer life cycles and know how to motivate people and develop long term loyalties, no matter the economic climate.

We combine creative design, technology and proven marketing practices with our experience across a wide range of sectors. Because every business is different, we’ll work with you to identify your needs and objectives before we design a programme to suit.




Level 1, 36 Kitchener Street
Auckland CBD, 1010

(+64) 9-600- 4040


Our Core Services

administration services

We have the capabilities to run full programme call centres, all email and communication announcements through to the launching of the programme itself. From the big to the small and anywhere in-between, your programme can run smoothly without the need to implement a new team.

Group travel incentives

Whether it’s around the country or around the world, we can access a wide range of exciting travel products and will advise, guide and work with you every step of the way to ensure participants return home fully relaxed, rejuvenated and motivated for success.

Marketing & Collateral

From design through to production, we can manage the whole process for you. Our creative team produce exceptional work for which they are routinely commended. We also have an in-house production manager who has over 25 years' industry experience. 

promotion & campaign management

Many businesses shy away from running a campaign because of the pressure it puts on their organisation. By outsourcing to IML, you’ll have a dedicated team working on your campaign, allowing your staff to concentrate on their core areas of expertise.

database solutions and management

An effective incentive or loyalty programme is only as good as its database, which must be well designed and managed. With our own in-house IT development team, we can provide a range of innovative technologies to support your business.


We pride ourselves on delivering customer service that goes above and beyond the usual. As an extension of your brand, we represent you to the highest standard.


People work for money but go the extra mile for recognition, praise and rewards
— Dale Carnegie


Let's Chat.

Use the form below to contact us regarding your loyalty enquiry. To help us best service your enquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.

For job opportunities, please email us your resume. We’re always looking for new and exceptional talent to lead IML into uncharted fields of loyalty & incentives.

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